108 leads for “Babalab” beauty studio in Warsaw

“Babalab” , beauty centre in Warsaw and Krakow. Specialised in hair removal and
depilation .

Their goal

The main goal they wanted to achieve was getting leads , with a very low budget for ads ( only $50 ) , for a new salon located in Warsaw, so Kate (Babalab-owner) created a quiz , titled “What type of depilation is best for you?”.


Which solution was chosen?

Link to the quiz was posted in Instagram.

All visitors clicked on the link, answered questions about their skin type,
if they have been to depilation before, about their preferenses, about what procedure they are interested in.

After completing the quiz, two gifts were offered: a checklist on how to prepare for the summer season and a discount on the first session of $20

Quiz was placed in Katie’s profile and Babalab Instagram headers and in the morning stories.

Stories were promoted for 5 days ($10 per day ).


Quiz Results

After 5 days Kate got: 984 clicks on the link in stories, 108 applications, 8 clients made a reservation right after passing the quiz.

Here you can check how Babalab quiz looks